Run the audit before you start over
Don't start over and don't add a system. Run one outcome audit on the idea, content, and customers you already have. It tells you which spine you've been on and where the real work is, and it comes before any tool.
You almost never need to start over, and you don't need another system. Run one honest audit of the idea, content, and customers you already have, start by reading your own page as a stranger with zero trust. It tells you which of the two paths you've been building from, solution-first or outcome-first, and where the real work is. And it comes before any tool.
He was ready to rebuild the whole product from scratch. New stack, new design, new everything. He was sure the product was the problem.
I asked him to do one thing first. Read his own homepage as if he were a stranger who'd never met him and had zero trust.
He read it out loud and stopped halfway. "This is all about the product. It never says what you actually get."
He didn't rebuild anything. He rewrote the words. The page now led with the outcome instead of the mechanism, the beach, not the plane.
His conversion moved that month. The product he'd been about to throw away was fine. The story wrapped around it wasn't.
Run the audit before you start over. You almost never need to start over. You need to read your own page as a stranger.